Your whole digital operation. One engineer.
One senior software engineer, Gabriel Espinheira, runs your website, ads, content and AI automations as one weekly loop for businesses across Europe, from owner-operated companies to e-commerce. One published monthly fee, no annual contract, and, from Growth up, something new shipped every week.
On a professional note
The name behind the brand
“Espinheira” is Gabriel’s surname, and he reads it as thorn or haw: nature’s edge. We don’t do soft edges, vague timelines, or fluffy metrics. We do sharp, pointed work with a published price, a week that ships, and every change logged where you can see it.
One fixed monthly cost, not project chaos
Forget the big upfront invoice and the three-month timeline before anything ships. You pay a published monthly price (Foundation €1.000/month, Growth €2.500/month, Scale €4.000/month, Custom scoped on the call, all plus VAT with no annual contract). From Growth up we ship every week across websites, ads, automations, content and analytics. Foundation is the website on its own, built and then maintained. Clear scope. Predictable cost. Cancel any month.
Async by design, visible by default
No daily check-ins. No 9am stand-ups. Everything runs through SharpOS: clear boards, a weekly queue, and every change logged as it ships. The best work happens when people have space to think, not when they’re stuck in calls about other calls.
On a personal note
Where I come from
I’m Gabriel, or Gabs. Originally from Rio de Janeiro, now based in Lisbon. I spent years as a senior software engineer inside large companies in Europe and Brazil. That background shaped how I think about quality, speed, and what it actually means to ship something that works.
Why I built SharpHaw
The gap I kept running into was structural rather than personal: technical, design, marketing and sales judgement sitting in different heads, on different contracts, with nobody accountable for the whole picture. Good people can each do their slice well and the business still ends up carrying the coordination. I built SharpHaw to be the one partner who holds all of it.
How I work
Remote-first, serving businesses across Europe in English and Portuguese. Async whenever possible, because deep work beats busy work. You work with me directly. No layers, no middlemen. If something breaks, I fix it. If an opportunity shows up, I move on it. You won’t get daily check-ins from me. You’ll get a week that ships.
Websites used to be hard to build, so that’s what everyone sold. But nobody ever wanted a website.
You want strangers becoming customers, and that runs across your ads, your site, your content and follow-ups, whatever happens after someone raises a hand. You need someone that can connect the dots, instead of pushing them into different directions.
SharpHaw draws the line first, then builds the dots to sit on it. Covering every piece used to take a department. It doesn’t anymore.
What comes out the other side is a digital strategy instead of just another link on the internet.
Four parts of one digital brand, built to convert.
Running a business is more than having a website. The ads, the content and the automations around it run in the same weekly loop, on the same fee, and there is one person to ask about any of them.
Conversion-First Websites
Built around the enquiry or sale you want, then kept up to date.
Content Engine
Articles in your name for Google and AI search, cut into posts.
Ads Management
Meta and Google as one, tested weekly, tracked click to client.
AI Automations
Your tools connected, so leads and follow-ups run themselves.
Built with
The stack behind the work: chosen per job, never one platform applied to every problem.
Let’s make your digital work compound.
Choose a time on Gabriel’s calendar. We’ll go through where you are today, what’s slowing growth, and what’s worth doing first, whether or not we work together.
Gabriel Espinheira
Senior software engineer · English or Portuguese
A focused 30 minutes, not a sales pitch.