Conversion-First Websites
Your site rebuilt, then improved every single week, to turn visitors into clients. Full site, landing pages, SEO, conversion tracking. Engineered to sell.
Your whole digital operation. One engineer.
One senior software engineer, Gabriel Espinheira, runs your website, ads, content and AI automations as one weekly loop for owner-operated businesses across Europe. One published monthly fee, no annual contract, and something new shipped every week.
- Based in Lisbon, Portugal
- English and Portuguese
- Remote-first, async by design
On a professional note
The name behind the brand
“Espinheira” is Gabriel’s surname. It translates to thorn or haw — nature’s edge. We don’t do soft edges, vague timelines, or fluffy metrics. We do sharp, pointed work with a published price, a week that ships, and every change logged where you can see it.
One fixed monthly cost, not project chaos
Forget the big upfront invoice and the three-month timeline before anything ships. You pay a published monthly price — Starter €2.500/month, Growth €4.000/month, Scale on Custom Pricing, all plus VAT with no annual contract — and we ship every week. Websites, ads, automations, content, analytics. Clear scope. Predictable cost. Cancel any month.
Async by design, visible by default
No daily check-ins. No 9am stand-ups. Everything runs through SharpOS: clear boards, a weekly queue, and every change logged as it ships. The best work happens when people have space to think, not when they’re stuck in calls about other calls.
On a personal note
Where I come from
I’m Gabriel — Gabs. Originally from Rio de Janeiro, now based in Lisbon. I spent years as a Senior Software Engineer inside large companies, working on products used by thousands of businesses across Europe. That background shaped how I think about quality, speed, and what it actually means to ship something that works.
Why I built SharpHaw
I kept seeing the same story: small and mid-size businesses getting burned by people who didn’t know enough or didn’t care enough. Freelancers who disappeared. Agencies that overcharged and underdelivered. Developers who couldn’t design. Designers who couldn’t build. Nobody who understood the full picture — technical, design, marketing, and sales all at once. I built SharpHaw to be exactly that — one partner who gets all of it.
How I work
Remote-first, working with clients across Europe in English and Portuguese. Async whenever possible — because deep work beats busy work. I work directly with every client. No layers, no middlemen. If something breaks, I fix it. If an opportunity shows up, I move on it. You won’t get daily check-ins from me. You’ll get weekly results.
Who does the work
A tight contractor stack supports specific specialisms (paid media buying, motion, copy editing) — Gabriel runs the strategy, the engineering, and the weekly cadence directly. No account managers. No junior staff learning on your account.
Your site stops being a brochure.
Running a business is more than having a website. The ads, the content and the automations around it run in the same weekly loop, on the same fee — and there is one person to ask about any of them.
Content Engine
Long-form posts engineered for Google rankings and AI-search citation (ChatGPT, Perplexity, AI Overviews). 4 to 8 founder-bylined posts every month.
Ads Management
Meta and Google run as one system, weekly tested, weekly reported, until the spend pays itself back. Tracked from click to client, not click to dashboard.
Built different, on purpose.
An engineering practice for your growth. Five standards, applied to every build and never sold as add-ons.
SharpOS · Every planMonday to Monday
The operational system that keeps your work moving.
- Pages
- Boards
- Studio
- Analytics
- Audits
- Customers
- Media Center
- Organization
Bundled with every SharpHaw subscription. No separate workspace fee.
- Process
Plan, build, iterate. Every week.
No big-bang launches. Shipped, then improved, Monday to Monday.
- Security
Hardened by default.
Handled as engineering, not sold as add-ons.
- Performance
Fast is a feature.
Measured on Core Web Vitals, monitored for uptime.
- Engineering
Built by an engineer, not a no-code consultant.
Real code, AI-search-ready (GEO) from day one.
- Ownership
Everything stays yours.
Full ownership from day one: cancel any time, keep everything. No lock-in.
Ready to start?
Book a 30-minute call. We’ll go through what’s working, what isn’t, and what the first move should be. If we’re not the right fit, we’ll say so on the call.
A focused 30 minutes, not a sales pitch.