FAQ

Frequently asked questions.

Straight answers about how SharpHaw works — pricing, ownership, cadence, and what you actually get every month.

How it works

What exactly do I get for one monthly fee?

One senior partner running your full digital surface — website, Meta and Google ads, AI automations, and an SEO and AI-search content engine — shipping measurable improvements every week.

You're not paying for a finished project or a static retainer. You're paying for a system that compounds: every week we ship something that moves a real number — a new landing page, an ad iteration, a published article, an automation that gives your team hours back. Everything lives inside SharpOS, the workspace that ships with your subscription, so you can see what's been done without scheduling a meeting. Each plan bundles a different mix of website, ads, content, and automations — see the Plans page for what's included at each tier.

How fast does work actually ship?

Most updates ship in days, not weeks — and you'll see every change inside SharpOS as it happens.

The operating model is Plan. Build. Iterate. — a weekly loop, not a quarterly campaign. Each week we agree on the next thing to ship, build it, measure what it moved, and stack the next iteration on top. That's why the work compounds: you're not waiting six months for a redesign reveal, you're watching one system get sharper every week.

Who actually does the work?

Gabriel Espinheira — the founder, a senior software engineer who built inside large product companies before founding SharpHaw.

No account managers. No junior staff learning on your account. No salespeople who can't answer a technical question. The engineer who built the system is the one shipping your work and the one you'll talk to next week. A tight contractor stack supports specific specialisms (paid media buying, motion, copy editing) — Gabriel runs the strategy, the engineering, and the weekly cadence directly.

Pricing and terms

Am I locked into an annual contract?

No. Every SharpHaw plan is month-to-month. Cancel any month with no penalty.

European founders have told us the same thing in three different languages: they're tired of feeling trapped in 12-month agency contracts that produce reports instead of results. SharpHaw publishes the price on the website and skips the annual lock-in on purpose. If the work isn't compounding, you should be able to leave — and you can.

Are there hidden fees to start?

No. No discovery fee, no setup invoice, no minimum term.

Billing is monthly, month to month — move up, down, or out any month. Every price sits on the Plans page — Starter €2.500/month, Growth €4.000/month, Scale custom — plus VAT, no annual contract.

What happens to my stuff if I leave?

You keep everything. Code, content, SharpOS data, ad accounts, automations.

We hand over with documentation. No exit fee. Inside SharpOS, pages export to markdown, board cards export to structured data, and assets can be archived. You can pause or cancel whenever you need.

Ownership and SharpOS

Will I own my website?

Yes. Your website, domain, ad accounts, content, and analytics are yours from day one — and they stay yours if you ever leave.

Everything is built under your accounts, never ours. The subscription covers the work, not your right to your own site — there are no hostage logins, no proprietary CMS you can't export, and no "if you stop paying, the site disappears" trap. When you joined, you got a partner. If you leave, you take everything with you.

Is SharpOS a separate SaaS product?

No. SharpOS is bundled with every SharpHaw subscription. It is part of how the service works, not a separate tool sale.

It's included at every tier, with no separate workspace fee — access is workspace-based, never per-seat priced.

Does SharpOS replace our CRM, CMS, or ad accounts?

No. Your core systems of record stay where they are.

SharpOS is the workspace where the work is planned, tracked, and reported — pages, boards, audits, analytics, media, and CRM context in one place.

Fit and proof

Is SharpHaw the right fit for my business?

If you're an owner-operator of a European business with a site that has traffic but doesn't convert, ad spend that isn't returning, or content that's stalled — yes.

SharpHaw is built for founders who've outgrown freelancers, don't want to hire a full marketing team yet, and refuse to sign another six-figure annual project. We work with founders across Europe, primarily in English (and Portuguese with the founder directly). We're not the right fit if you're shopping on price, want a one-off project with no follow-through, or need a 50-person agency org chart. The intake call is free — if it's not a fit, we'll say so on the call.

Do you have testimonials or case studies?

Not yet — and we'd rather be straight about that than show logos we can't back.

The honest proof we do have is our own blog — 84 dated, founder-bylined posts — the published Plans page, and the live SharpOS workspace.

Ready to start?

Book a 30-minute call. We’ll dig into what’s working, what isn’t, and what the first move should be. No fluff, no pressure. If it makes sense to work together, we’ll make it happen.

A focused 30 minutes, not a sales pitch.