Ads judged by the enquiries they bring in.
Meta and Google campaigns run as one system, tracked from the first click to the booked call. Every week you see cost per enquiry and cost per booked call next to the spend that produced them. Your ad accounts stay in your name, and the platforms bill you directly.
The Problem
The dashboard looks busy. The inbox doesn't.
Ad platforms report what they can count: impressions, clicks, cost per click. Those numbers move every day, so they fill the report. The one that matters, which enquiries became paying clients, sits outside it. Meanwhile the ads send people to a homepage that was never built to answer them, so the clicks you paid for leave. Round numbers, invented for the example: €3.000 spent in a month, a report full of green arrows, and nobody can name a client it produced.
- Reports stop at clicks, never at clients.
- Ads land on pages that don't answer them.
- Meta and Google managed as separate silos.
- No one can say which ad found which client.
The Solution
Meta and Google, run as one tracked system.
Tracking comes first. Before a campaign spends, every form, call and booking is wired so we know which ad produced it. Meta and Google then run from one plan, and each ad lands on a page built to answer it, because the person running the ads also builds the site. New creative is tested every week, and what doesn't bring enquiries is switched off. You see the results in SharpOS weekly. You set the budget, the platforms bill you directly, and we never mark up the spend.
- One plan across Meta and Google.
- Tracked from click to enquiry to booked call.
- Weekly creative tests and weekly reports.
- Ad accounts in your name, spend billed to you.
Everything the ads need, included.
Ad accounts rarely die from bad targeting. They die from everything around the campaign: the page that leaks, the copy nobody tested, the report nobody reads. So the whole path lives in one subscription, and it gets worked every week.
From ad to follow-up, one path
The ad makes a promise, the landing page keeps it, the form captures the enquiry, and the follow-up goes out straight away, so a lead you paid for doesn’t go cold.
Meta ads, made for the feed
Photo and video creative for Instagram and Facebook, written in your buyers’ words and refreshed every week.
Google ads on buying searches
Search campaigns built on what people type when they’re ready to buy, with the searches that only waste budget kept out.
Every enquiry traced to its ad
Pixels, conversion events and tagged links are set up before a campaign spends, so each enquiry and booked call shows which ad started it.
Weekly numbers that end at a call
Every week: cost per enquiry and cost per booked call, next to the spend that produced them, in one report you can read in a minute.
The price, before you ask.
Foundation €1.000/month, Growth €2.500/month and Scale €4.000/month are published; Custom is scoped on the call. Plus VAT, no annual contract, no setup fee. Move up, down, or out any month.
All prices are plus VAT, which varies by your country of taxation. No annual contract, no setup fee, no minimum term.
Frequently asked questions
What ad budget do I need?
We set it on the first call. You get a budget recommendation with a realistic revenue projection: a number tied to what the spend has to return, not a media plan PDF. The subscription covers the management, the landing pages, the creative and the reporting. Ads management runs from the Growth plan up: €2.500/month plus VAT, no annual contract. It is not part of Foundation, the €1.000/month website plan.
Do you run Meta or Google?
Both, as one tracked system. Campaigns, landing pages, analytics, and weekly optimisation are connected around qualified enquiries and revenue, not run as two separate dashboards.
Will ads work if my website is weak?
Honestly: if your current site doesn't convert, your ads won't either. That's why websites and ads run inside the same subscription from Growth up: the landing pages get built and fixed as part of the work, not quoted separately.
How fast will I see results?
No timeline is promised, because none is honest before the account is read. What is fixed is the reporting: weekly from week one, counted in revenue rather than impressions (cost per lead, cost per booked call, cost per closed deal), with the number the spend is meant to move agreed before it launches.
Let’s make your digital work compound.
Choose a time on Gabriel’s calendar. We’ll go through where you are today, what’s slowing growth, and what’s worth doing first, whether or not we work together.
Gabriel Espinheira
Senior software engineer · English or Portuguese
A focused 30 minutes, not a sales pitch.