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Social ads

Social media advertising in your buyers’ words.

We make the ads, run them on Instagram and Facebook, and test new creative every week. You see which ads brought enquiries, your account stays in your name, and Meta bills you directly for the spend.

Book a callSee plans

What the social ads service includes.

  • Instagram and Facebook ads

    Campaigns on Instagram and Facebook, planned with your Google ads as one system rather than run as two separate accounts.

  • Photo and video ad creative

    Feed posts and stories made for Instagram and Facebook, written in your buyers’ words and approved by you before they run.

  • Weekly creative testing

    New creative is tested every week. What doesn’t bring enquiries is switched off, and the next round builds on what did.

  • Meta pixel and conversion tracking

    Pixels, conversion events and tagged links are set up before a campaign spends, so each enquiry shows which ad started it.

  • Landing pages that match the ad

    Each ad lands on a page built to answer it, because the person running the ads also builds the site. One new landing page a month.

  • Weekly ad reporting

    Cost per enquiry and cost per booked call every week, next to the spend that produced them, in one report you can read in a minute.

How it works.

  1. 01

    Access, budget and tracking

    You grant access through Meta Business and we agree the budget together. Tracking is wired before any campaign spends.

  2. 02

    Creative and launch

    We write and make the first photo and video ads from what your buyers ask and say. You approve them, then they go live.

  3. 03

    Test, report and refresh

    New creative is tested each week, and the weekly report shows cost per enquiry and per booked call next to the spend.

Questions before you start.

How much does social media advertising cost with you?
Managing your ads is part of the Growth plan, alongside the website, content and automations, so there is no separate management fee. The monthly price is on the plans page, with no annual contract and no setup fee. The ad spend itself is separate and agreed with you.
Who pays Meta for the ad spend?
You do, directly. Meta bills your ad account for the spend, and we never collect, rebill or mark it up. You set the budget with us, and the fee covers the work: campaign management, tracking and the creative.
Whose name is the ad account in?
Yours. You grant us access through Meta Business, so the account, its history and its audiences stay with you if you ever leave. We work inside it; we don’t own it.
Can you guarantee leads or a return on ad spend?
No. Meta decides delivery and your buyers decide the rest. What we control is the work: creative tested every week, tracking set up before spend, pages that answer the ad, and a weekly report that shows the numbers honestly.
Do you run Google Ads as well?
Yes. Google search campaigns are part of the same Growth plan, and both run from one plan, so each enquiry is traced to the Meta or Google ad that started it.

Let’s make your digital work compound.

Choose a time on Gabriel’s calendar. We’ll go through where you are today, what’s slowing growth, and what’s worth doing first, whether or not we work together.

Gabriel Espinheira

Gabriel Espinheira

Senior software engineer · English or Portuguese

A focused 30 minutes, not a sales pitch.

Book a 30-min call