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Google Ads

Google Ads management, judged by enquiries.

Search campaigns on what people type when they are ready to buy, landing on a page built to answer them. You see what each enquiry cost, and you stop paying for searches that were never going to become clients.

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What Google Ads management includes.

  • Keyword research for search ads

    Campaigns built on the searches people make when they are ready to buy, not on the broadest terms that bring the most clicks.

  • Negative keywords

    The searches that only waste budget are found and kept out, so the spend goes on people looking for what you sell.

  • Conversion tracking

    Conversion events and tagged links set up before a campaign spends, so each enquiry and booked call shows which ad started it.

  • Landing pages for each campaign

    Each ad lands on a page built to answer it, by the same team that builds your site. Growth includes one new landing page a month.

  • Follow-up on every enquiry

    The enquiry is saved to your customer records and the follow-up goes out straight away, so a lead you paid for doesn't go cold.

  • A weekly ads report

    Every week: cost per enquiry and cost per booked call, next to the spend that produced them, in one report you can read in a minute.

How it works.

  1. 01

    Track first

    Forms, calls and bookings are wired before any budget spends, so every enquiry can be traced back to its ad.

  2. 02

    Build the campaigns and pages

    Search campaigns go live on buying searches, each pointing at a page built to answer them, with wasted terms kept out.

  3. 03

    Read and adjust weekly

    Each week we read the cost per enquiry, switch off what doesn't bring enquiries and move the budget to what does.

Questions before you start.

How much does Google Ads management cost?
Management starts on the Growth plan, alongside Meta ads, the website, content and automations, so there is no separate ads fee; the price is on the plans page. Your ad spend is separate: Google bills you directly, we never collect or mark up the spend.
Who sets the Google Ads budget?
You do. The media budget is agreed with you before anything runs. Google bills you for it directly, so you see exactly what was spent, and the weekly report puts that spend next to the enquiries it produced.
Who owns the Google Ads account?
You. The ad account stays in your name and you grant us access to manage it. If you leave, the account and its history stay with you.
Can you guarantee a return on ad spend?
No, and nobody honestly can. What we control is the work: buying searches, wasted terms kept out, a page that answers the ad, and tracking that shows what each enquiry cost. The weekly report shows the result as it is.
Do you run Meta ads as well as Google Ads?
Yes. From Growth, Meta and Google run from one plan: Google catches people already searching, Meta reaches people in the feed, and both are tracked to the same enquiries and reported together.

Let’s make your digital work compound.

Choose a time on Gabriel’s calendar. We’ll go through where you are today, what’s slowing growth, and what’s worth doing first, whether or not we work together.

Gabriel Espinheira

Gabriel Espinheira

Senior software engineer · English or Portuguese

A focused 30 minutes, not a sales pitch.

Book a 30-min call