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Analytics and dashboards

A marketing dashboard that ends at the enquiry.

Visits, enquiries and ad spend in one place, with each enquiry traced to the ad or link that brought it. You read the numbers in a minute a week, and never have to piece them together from three platforms.

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What the reporting includes.

  • One marketing dashboard

    Visitors, sources and what they did, beside the enquiries and ad spend, read in the same place as the work that moved them.

  • Conversion tracking

    Pixels and conversion events on every form, call and booking, set up before a campaign spends, so each enquiry shows which ad started it.

  • Tagged campaign links

    Tagged links on ads, posts and emails, so the visits each campaign sends are counted under its own name instead of lumped together.

  • Weekly ad performance report

    Cost per enquiry and cost per booked call every week, next to the spend that produced them, in one report you can read in a minute.

  • Monthly marketing report

    Search Console, analytics and campaigns read for you once a month: what was found, what moved, and what gets worked on next.

  • Deeper analytics on Scale

    The Scale plan adds deeper analytics and reporting, for businesses running more channels, more content or an online shop.

How it works.

  1. 01

    Connect and track

    Google Analytics, Search Console and Meta are connected, and every form, call and booking is tracked before any ad spends.

  2. 02

    One place to read it

    Visits, enquiries and spend land on one dashboard in your workspace, each enquiry tagged with where it came from.

  3. 03

    Weekly and monthly reports

    Every week, cost per enquiry and per booked call. Every month, a report on what moved and what we work on next.

Questions before you start.

How much does a marketing dashboard cost?
The dashboard, tracking and reports are part of the Growth plan, so there is no separate reporting fee. Scale adds deeper analytics and reporting. Both monthly prices are on the plans page, with no annual contract and no setup fee.
Which tools does the dashboard pull from?
Your site’s own analytics, Google Analytics, Search Console and your Meta ad account, connected and set up for you. Forms and bookings on the site are tracked directly, so an enquiry is counted where it happens.
Can I see which ad brought each enquiry?
Yes, for ads we run and links we tag. Tracking is set up before a campaign spends, so each enquiry and booked call shows the ad or link that started it. Someone who hears about you in person and types your address in still shows up as a direct visit.
Does the tracking respect cookie consent?
Yes. The site asks first, and saying no is as easy as saying yes. Visitors who decline are not tracked by analytics or ad pixels, so the dashboard counts what consent allows, and we read the numbers with that in mind.
Is the data mine if I leave?
Your analytics and ad accounts stay in your name throughout. If you cancel, we help you export your data and materials as part of a planned handover, and the website stays live for two months while it happens.

Let’s make your digital work compound.

Choose a time on Gabriel’s calendar. We’ll go through where you are today, what’s slowing growth, and what’s worth doing first, whether or not we work together.

Gabriel Espinheira

Gabriel Espinheira

Senior software engineer · English or Portuguese

A focused 30 minutes, not a sales pitch.

Book a 30-min call