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A dental practice that fills the hour it just lost.

Practical questions answered at ten at night from wording you approved, and every appointment carrying a confirmation that asks for a reply, so silence is a state reception can see. A released hour reaches the patients who already said which mornings they can take.

Seven ways a practice loses chair time, and what we build for each.

Each one is a problem we hear from this trade, in plain words, and what a SharpHaw subscription puts in its place.

  1. A man on a bus in the morning scrolling one long page on his phone with his other hand held to the sore side of his jaw

    01 · The problem

    One page lists every service, and a patient cannot tell what is for them.

    Someone looking for an implant reads about children's check-ups, and leaves.

    A page for each treatment and each kind of patient, connected to the ad that brought them there.

  2. A patient waiting in a dental waiting room with his hand on his jaw, looking at a rack of leaflets on a bare wall, the receptionist working behind the glass partition

    02 · The problem

    The site reads like a directory listing, and gives no reason to trust it.

    It does not show up when patients search, and when it does it looks like everyone else's.

    What we build

    Content Engine

    Search content that puts the practice where patients look, on a website they trust the moment it loads.

  3. A dentist explaining a treatment with a model of a jaw in her hands while the patient sits upright in the chair with his hands clasped, the nurse at the tray behind them

    03 · The problem

    There is no history about the practice, the team or the treatments.

    A new patient has nothing to read before committing to a four-figure plan.

    What we build

    Content Engine

    Blog posts about the practice, the people and each treatment, so a patient knows what to expect before booking.

  4. A man on the edge of his bed late at night with one hand pressed to his cheek, typing a question into his phone by the light of a single bedside lamp

    04 · The problem

    Questions before booking get answered the next day, if at all.

    What it costs, how long it takes, whether it hurts, is there parking. Asked at ten at night, answered at ten the next morning.

    Practical questions answered on the site at any hour from your own wording. Anything clinical goes straight to a person.

  5. A dentist and a nurse gloved and ready either side of an empty chair, both looking at the door, the tray laid and the receptionist in the doorway shaking her head

    05 · The problem

    Reminders go out from Google Calendar, and nobody can answer them.

    A patient who has gone quiet looks exactly like a patient who is coming.

    A confirmation that asks one question: keep it or move it. Silence becomes something reception can see and act on.

  6. A dental receptionist on the phone first thing, holding a creased paper waiting list of names with no times pulled from under the keyboard, her finger halfway down it

    06 · The problem

    A late cancellation at 08:40 means reception ringing round.

    The waiting list is a sheet under the keyboard with names and no times, so most of the calls go nowhere.

    Patients who want a sooner appointment join the list with the mornings they can do. A released hour is offered to them in order.

  7. A folded treatment estimate held under a magnet on a family fridge with its edges curling, a child's drawing pinned beside it and the kettle steaming on the counter

    07 · The problem

    Treatment plans get quoted and never followed up.

    The plan is in the notes, the patient went home to think, and nobody chased it.

    A board of patients who could be the next sale: plan given but not booked, due a recall, waiting on a quote.

Pricing

The price, before you ask.

Growth is €2.500/month, plus VAT, no annual contract, no setup fee. Everything on this page runs on it. Move up, down, or out any month.

Straight answers, before the call

Can you handle health-data enquiries properly?
It is a build constraint from day one. The form collects what is needed to book and deliberately not the substance of a condition; storage is under your organisation with role-based access; the notice says what is collected; analytics stays away from anything that could reveal why someone is coming in.
Do we keep our practice management system?
Yes, and you should. SharpOS does not replace your systems of record and does not hold clinical notes. What gets built is the path in front of them: the site, the request, the confirmations and reminders, the sooner list, and the reporting that ties them together.
We have a waiting list already. Why is this different?
Most waiting lists record who wants an appointment and nothing about when they could take one, which is why filling an hour means ringing people who are at work. The list here asks for the mornings or afternoons a patient can manage, so a released hour goes to the people who can actually be in the chair, in order, without a phone call.
Will patients find the reminders annoying?
They get fewer messages, not more: a confirmation, one reminder that asks a single question, and nothing else unless they ask for it. The reminder is worth answering because answering does something, and stopping is one tap. Practices usually find the complaints were about messages that could not be replied to.
What does it cost?
One fixed monthly fee with no discovery fee, no setup invoice and no minimum term, and the SharpOS workspace included rather than billed separately. Everything on this page is in Growth, the plan published above and on the Plans page, plus VAT, with no annual contract. Move up, down, or out any month.
How it works

One partner, one fee, one weekly loop.

What we stand for, how the fee works and how a week with us goes. The answers above cover the specifics; every line here can be checked on the Values page.

  • One partner, not four suppliers

    Website, content, ads and automations, run as one weekly loop from Growth.

  • One published fee, before the call

    Growth is on the Plans page, plus VAT, no setup fee, no annual contract.

  • The founder does the work

    The person on your first call is the person who ships it, every week.

  • Nothing finishes

    Plan, build, iterate: each month starts where the last one ended.

  • Yours stays yours, in writing

    Domain, brand, content and data are yours and leave with you.

  • And if you ever leave

    Any month, no exit fee, two months of continuity; the engine stays ours.

Who you would be working with

SharpHaw is one senior software engineer, Gabriel Espinheira, running the website, the content, the ads and the automations as one weekly loop for businesses across Europe, with SharpOS as the workspace it all runs in. How that works, who does the work, and everything the subscription covers are written up on the site.

Bring one week of the diary. Leave knowing what each empty hour cost.

Thirty minutes on the path from booking to attended appointment: what your confirmation asks for, when you find out an hour is free, and who could have taken it. Yours whether or not you engage. No proposal afterwards.