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Copywriting

Copywriting services in your buyers' words.

Headlines, pages, ads and articles written from how your buyers talk and how you explain your work. You approve every piece before it goes live, and you never have to face a blank page to get there.

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What the copywriting covers.

  • Website copy and headlines

    Headlines and page copy for the site, written as a sales path: what the buyer asks, answered in the order they ask it.

  • Landing page copy

    One new landing page a month on Growth, each written for one campaign or offer and the question the buyer arrives with.

  • Ad copy

    Meta and Google ad copy written in your buyers' words, with the Meta creative refreshed every week.

  • Blog and article writing

    Long-form posts written from your interview and published under your name: four a month on Growth, two a week on Scale.

  • Written in your voice

    An interview and your edits show how you explain your work, so every new page, ad and post sounds like the same person: you.

  • Approval before publishing

    Every draft comes to you first. Nothing goes live until you say yes, and the changes you ask for go into the next draft.

How it works.

  1. 01

    Interview and research

    One interview with you, plus research into what your buyers search for and ask, gives the copy its facts and its words.

  2. 02

    Draft in your voice

    Pages, ads and posts are drafted from that material and sent to you for review on the shared board.

  3. 03

    Approve, then publish

    You approve or ask for changes. Only approved copy goes live, and the monthly report shapes what gets written next.

Questions before you start.

How much do your copywriting services cost?
Copywriting is part of the Growth plan, alongside the website, content, ads and automations, so there is no separate copywriting fee. Prices are on the plans page, with no annual contract and no setup fee.
How do you write in my voice?
From you. One interview captures how you explain your work, and every draft comes to you for approval, so the voice gets closer with each round. Articles go out under your name.
Does anything go live without my approval?
No. Every headline, page, ad and article is sent to you first, and nothing ships until you say yes. If a draft is wrong, say what and it comes back revised.
Can you guarantee the copy will convert?
No. Copy can make the offer clear and answer the buyer's questions in their own words; whether they buy depends on more than words. The monthly report shows what readers did, and the next drafts follow it.
Who owns the copy you write?
You do. Your content is yours: articles are published under your name, can be exported at any time, and are part of the export plan if you ever cancel.

Let’s make your digital work compound.

Choose a time on Gabriel’s calendar. We’ll go through where you are today, what’s slowing growth, and what’s worth doing first, whether or not we work together.

Gabriel Espinheira

Gabriel Espinheira

Senior software engineer · English or Portuguese

A focused 30 minutes, not a sales pitch.

Book a 30-min call