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GEO

Generative engine optimisation, so your business is quoted.

Many buyers now ask ChatGPT, Perplexity or Google's AI Overviews before they click anything. We write your pages to answer those questions plainly, with your expertise on them, so an assistant has something worth quoting when a buyer asks about your field.

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What generative engine optimisation covers.

  • Research into AI answers

    What buyers ask assistants about your field, what the answers say today, and which sources they draw on, so the gaps are clear.

  • Answers written to be quoted

    The question stated, then answered plainly in the first lines, so a page can be lifted into an answer without losing its meaning.

  • Expertise and author signals

    Your byline, your experience and first-hand detail on every piece: the signals assistants and Google check before they trust a source.

  • Structured data for AI search

    Schema that states who you are, what you offer and which questions a page answers, in a form a machine reads without guessing.

  • A GEO audit

    A regular audit of the site's findings for search and AI answers, scored and tracked over time, with what to fix next.

  • Citation checks in the report

    The monthly report covers AI answers as well as Google: where your pages were cited, where they weren't, and what changes next.

How it works.

  1. 01

    Ask what your buyers ask

    We put your buyers' questions to the assistants and record what they answer today, and which sources they quote.

  2. 02

    Answer it on your site

    Pages and posts are written or rewritten to answer those questions plainly, from your interview, and approved by you.

  3. 03

    Check the answers again

    Each month the same questions are asked again, and the report shows where your pages appear and what to work on next.

Questions before you start.

What is generative engine optimisation?
GEO is the work of making your pages the ones AI assistants draw on when they answer a question. It overlaps with SEO, since assistants often read what search engines index, but it rewards plain answers, first-hand expertise and clear structure more than keywords.
How much does generative engine optimisation cost?
GEO is part of the Growth plan, with SEO and a monthly report, alongside the website, content, ads and automations, so there is no separate fee for it. The price is on the plans page, with no annual contract and no setup fee.
Can you guarantee ChatGPT will mention my business?
No. The assistants decide what they quote, and their answers change from one day to the next. What we control is whether your site gives them a clear, trustworthy answer to use. Citations are something the report measures, never something we promise.
Which AI assistants does GEO cover?
The ones your buyers use to research a purchase, such as ChatGPT, Perplexity and Google's AI Overviews. The work is the same for all of them: a site that answers plainly and shows who is behind the answer.
Do I still need SEO if I invest in GEO?
Yes, and on the Growth plan you get both. Assistants often draw on pages that already rank, and a site Google can't read is a site an assistant is less likely to find. The same work serves both.

Let’s make your digital work compound.

Choose a time on Gabriel’s calendar. We’ll go through where you are today, what’s slowing growth, and what’s worth doing first, whether or not we work together.

Gabriel Espinheira

Gabriel Espinheira

Senior software engineer · English or Portuguese

A focused 30 minutes, not a sales pitch.

Book a 30-min call