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Social media content

Social media management that starts from your expertise.

Your social channels run on the same work as your articles: one interview, cut into posts and carousels that sound like you. You approve what goes out, and you stop having to think of something to post at the end of the day.

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What social media management covers.

  • Posts cut from every article

    Each article is cut into the shorter posts that follow it, so one conversation with you feeds every channel instead of starting from a blank page.

  • Instagram carousels

    Carousels that walk through one idea slide by slide, taken from the article behind them, alongside feed posts and reels where the strategy calls for them.

  • A channel plan

    The channels your buyers use, agreed with you: up to three on Growth, and more than three on Scale where the strategy calls for it.

  • Posts in your voice

    Written from your interview and your own way of explaining the work, so the feed sounds like the person a buyer would meet.

  • Approval before anything posts

    Drafts wait on a shared board for your yes. Nothing is published in your name until you have read it and approved it.

  • A link-in-bio page

    One link-in-bio page in your colours, with the buttons you choose, reporting its clicks back to the same place you read the rest of the numbers.

How it works.

  1. 01

    Agree the channels

    We agree which channels matter for your buyers and how often each one posts, as part of the content strategy.

  2. 02

    Cut the articles into posts

    Each article from your interview is cut into posts and carousels for those channels, and sent to you for approval.

  3. 03

    Publish and review

    Approved posts go out on the agreed cadence, and the plan is reviewed with you as the monthly numbers come in.

Questions before you start.

How much does social media management cost?
Social media content starts on the Growth plan, together with the website, blog, ads and automations, so there is no separate social fee. Scale adds more social and more channels. Both prices are on the plans page, with no annual contract and no setup fee.
How many posts a week will you publish?
There is no fixed post quota. The cadence for each channel is agreed with you in the content strategy, based on where your buyers are and how much there is to say. Scale carries more social content than Growth.
Which social media channels do you manage?
The ones your buyers use, such as Instagram or X, chosen with you. Growth covers up to three channels; Scale covers more than three where the strategy calls for it.
Will the posts sound like me?
They are written from an interview with you and from the articles published under your name, so the ideas and the way of explaining them are yours. You read and approve every post before it goes out.
Can you guarantee followers or engagement?
No. The platforms decide who sees a post. What we control is the work: posts that say something useful, go out on the agreed cadence and point readers back to the pages where they can enquire.

Let’s make your digital work compound.

Choose a time on Gabriel’s calendar. We’ll go through where you are today, what’s slowing growth, and what’s worth doing first, whether or not we work together.

Gabriel Espinheira

Gabriel Espinheira

Senior software engineer · English or Portuguese

A focused 30 minutes, not a sales pitch.

Book a 30-min call