Ads, in full.
Everything we have published under Ads: 14 posts, newest first.
Ads
Google Ads Target CPA: the old number becomes the rule
Google Ads Target CPA rules change on 17 August 2026. Learn which campaigns are affected and how to audit targets before the rollout.
Ads
AI Max for Search can choose routes. Only you define the sale.
AI Max for Search can change the query, ad and landing page. Run this four-part route audit before September, then judge every conversion in your CRM.
Ads
ChatGPT ads are live. Most European founders can't buy them yet
ChatGPT ads reached six markets in 2026 and no EU country is one of them. The three questions to answer before you spend, and the free version you can run today.
Ads
Meta ads learning phase: why weekly tweaks are backwards
Meta ads learning phase resets hide inside weekly tweaks. See which edits matter, audit the work trail, and know when leaving it alone is the senior move.
Ads
Should you pause your ads in August? Not the way you think
Thinking of pausing your ads in August? For European founders, going dark costs more than it saves. What to cut, keep, and fix for September.
Ads
Call tracking only works after the phone rings
Call tracking is not a call counter. See the five-field handoff that connects Google Ads, phone enquiries and real sales without recording every call.
Ads
Why Performance Max looks like it's working — and probably isn't
Google Performance Max can show a strong return and still lose you money. Why it flatters small budgets, cannibalises brand search, and when to avoid it.
Ads
Negative keywords are sales inbox work, not cleanup
Negative keywords should improve Google Ads lead quality, not just tidy reports. See the weekly search-term and inbox loop founders should ask for.
Ads
Ad account ownership: the exit clause founders miss
Ad account ownership guide for founders: see who controls Google Ads, Meta, pixels, billing, and data before you sign with an agency.
Ads
Meta ads creative fatigue: the quiet budget leak founders miss
Meta ads creative fatigue explained for founders: spot tired winners, check the right metrics, and refresh creatives before budget leaks.
Ads
Retargeting in Europe: why the pixel playbook quietly died
Retargeting for European businesses still works — but the pixel playbook broke under EU consent, Safari and iOS. The first-party version that still delivers.
Ads
Why your Meta ads bleed budget: a 3-step founder's diagnostic
Meta ads wasting budget? Diagnose the real leak in three steps — signal, structure, then your post-click offer — before you spend another euro.
Ads
Meta ads or Google ads: the pick-one test for EU founders
Meta ads or Google ads? A three-question test for European founders, plus the budget math behind why splitting between both starves each platform.
Ads
Google Ads agency Europe: 7 checks before you sign
Google Ads agency Europe checklist for founders: check account access, tracking, reports, wasted-click controls, and exit terms before you sign.
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