Website, in full.
Everything we have published on website — 31 posts, newest first.
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The European Accessibility Act: exempt isn't the same as safe
The European Accessibility Act took effect in June 2025, but most small EU businesses are exempt. Here's why an inaccessible site still costs you customers.
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Your AI-built website looks done. It just doesn't sell.
Your AI-built website looks finished but gets no enquiries. The reason isn't the copy or the design. It's three decisions the AI can't make. Here's the fix.
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Should you add WhatsApp to your website? Depends where you sell
Should you add WhatsApp to your website? For European service businesses the answer splits by market. A decision guide, with GDPR and reply speed.
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Core Web Vitals INP: test the click that earns the sale
Core Web Vitals INP can fail while Lighthouse shows 99. See which click, tap or keypress slows buyers, then fix the action instead of chasing the score.
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Website security isn't a plugin. It's a job nobody owns.
A hacked small-business site rarely looks hacked. Website security is a maintenance job someone must own, not a plugin you buy. Here's the 15-minute check.
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Service page copy has one overlooked job: say no
Learn how service page copy can qualify better-fit buyers, reduce vague enquiries, set clear boundaries, and turn form fills into useful sales calls now.
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Voice of customer interview questions before a homepage rewrite
Use voice of customer interview questions to find buying triggers, objections and proof, then turn five interviews into a sharper homepage brief that converts.
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Booking page conversion: the highest-intent page you never test
Booking page conversion is your highest-intent, least-audited number. Fix the two leaks losing your best calls: friction and no-shows.
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Homepage hero copy: stop making buyers decode your offer
Homepage hero copy should clarify the offer, buyer fit, proof, and next step before visitors scroll. Use this first-screen audit before a redesign.
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A website chatbot is a promise to reply. Most sites break it
A website chatbot is a promise to reply, and most sites break it. See when live chat or an AI support assistant helps, when it hurts, and what to do instead.
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About page copy: stop hiding the person buyers trust
About page copy should prove who is responsible, how work happens, and what buyers should do next before they trust you enough to book a call.
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Website audit report: the PDF is not the work
A website audit report should become a fix queue with owners, evidence, and retests, not a PDF full of scores. See what to demand before you pay.
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Your link preview is the ad you never designed
The link preview that unfurls when someone shares your URL is your most-shared marketing, and usually broken. What Open Graph needs, fixed in ten minutes.
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Website navigation audit: stop hiding your best offer
Run a website navigation audit that shows buyers your offer, proof, price, and next step before the menu costs you enquiries.
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Your website copy won't convert by swapping 'we' for 'you'
Swapping 'we' for 'you' won't fix website copy that doesn't convert. The real fix: write your homepage in your buyers' own words — here's how to harvest them.
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Website trust signals founders need before testimonials
Website trust signals for founders without testimonials: show process, proof, ownership, and next-step clarity so sceptical buyers keep reading and book.
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Domain ownership: the login that can take you offline
Domain ownership is not the same as owning your website code. See who really controls your domain and DNS, and how to check before site and email go dark.
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Cookie banner: the most expensive checkbox on your site
Your cookie consent banner quietly costs you conversions, hides 30-60% of your analytics, and is probably still non-compliant. The senior fix for European sites.
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Multilingual website: more languages don't mean more markets
A multilingual website only helps when each language is fully localised. See which European markets earn a real site and which should stay in clean English.
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Your contact form is where European enquiries quietly die
European buyers want to message you, not fill in a contact form. Why the form leaks enquiries — and the conversion paths that actually win them.
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Landing page conversion audit: 9 checks before you blame ads
Clicks but no leads? Run this 9-point landing page conversion audit to find the post-click leak — message match, CTA, forms, speed — before you spend more on ads.
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Modern business website in 2026: 7 patterns, 5 to delete
What a modern business website needs in 2026: 7 specific patterns to ship and 5 legacy elements to delete, anchored to AI search, conversion, and weekly shipping.
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Business website requirements: 7 checks before you rebuild
Business website requirements for 2026: clarity, speed, accessibility, AI search, ownership, and measurement before you rebuild.
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Senior-led website agency: 5 changes after you sign
Senior-led website agency guide for founders: see what changes in decisions, reports, ownership, and weekly website improvements, with a 5-check hiring test.
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Website project brief: stop becoming the project manager
Website project brief guide for founders: define goals, scope, content, approvals, technical guardrails, and change rules before your next build starts.
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How to Tell If Your Website Is Actually Selling: A 12-Point Conversion Audit for Founders
A 12-point website conversion audit founders can run in 30 minutes. Score yes/no, fix the no's first, and stop redesigning before diagnosing.
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Website redesign vs continuous improvement: a founder's framework
When a full website redesign actually earns its cost — and when continuous improvement wins. A decision framework for founders tired of restarting every three years.
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Why Your Website Project Keeps Dragging On (And How to Fix It)
Website projects should not take six months. Discover why they drag on forever and how to fix your process for fast, reliable delivery.
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The True Cost of Cheap Website Design
A $500 website is not a bargain. Discover the hidden costs of cheap web design and why investing right the first time saves you money.
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How to Turn Your Website Into Your Best Salesperson
Stop chasing traffic and start converting visitors. Learn how to turn your website into a sales machine that generates leads and sales on autopilot.
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What Happens to Your Business When Your Website Stays the Same for 2 Years
An outdated website quietly hurts trust, rankings, and conversions. Learn what happens when your site stays unchanged for too long.
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