Founder, in full.
Everything we have published under Founder: 11 posts, newest first.
Founder
Founder-market fit can expire. Run the overlooked job audit
Founder-market fit can expire as your role changes. Audit insight, access, energy and ownership, then decide what to keep, learn, partner on or hand off.
Founder
Founder dependency hides in your marketing approval queue
Founder dependency survives hires and SOPs when marketing still waits for you. Run the two-week test and build three decision lanes that keep work moving.
Founder
How to name a company: why I chose SharpHaw
How to name a company that guides real decisions. See why Gabriel chose SharpHaw, then run the same practical constraint test on your shortlist before launch.
Founder
AI customer research: automate the notes, not the doubt
AI customer research can scale interviews without scaling judgement. Use this founder-led loop to test assumptions, inspect evidence and make sound decisions.
Founder
Founder-led sales is wasted if the calls die in your notes
Founder-led sales should produce more than closed deals. Use five call fields to turn buyer language into stronger pages, content and a safer handoff.
Founder
A custom marketing proposal never proves how work ships
A custom marketing proposal can describe the work but not prove it. Use five checks for price, ownership, cadence, exit terms and week one.
Founder
AI vendor due diligence: 7 checks before customer data moves
Run AI vendor due diligence before customer data moves. Use seven evidence checks to approve, restrict, pause or reject an AI tool.
Founder
When to stop a marketing campaign: decide before launch
Learn when to stop a marketing campaign using an evidence floor, exposure ceiling and decision date set before the first euro or founder hour is spent.
Founder
Growth debt: every marketing promise creates an operations bill
Find the growth debt hiding in your marketing promises. Use a six-part promise ledger to protect capacity, margin and customer trust before buying more demand.
Founder
Why I cap my client list instead of scaling like an agency
The senior who pitched you rarely does your work; that's the agency leverage pyramid. Why I cap my client list instead of scaling, and how to test 'senior-led'.
Founder
Why I built a marketing subscription, not another agency
A marketing subscription should preserve context, ship weekly and keep one senior owner close. See the five product-team choices behind SharpHaw.
Let’s make your digital work compound.
Choose a time on Gabriel’s calendar. We’ll go through where you are today, what’s slowing growth, and what’s worth doing first, whether or not we work together.
Gabriel Espinheira
Senior software engineer · English or Portuguese
A focused 30 minutes, not a sales pitch.