Founder, in full.
Everything we have published under Founder: 6 posts, newest first.
Founder
A custom marketing proposal never proves how work ships
A custom marketing proposal can describe the work but not prove it. Use five checks for price, ownership, cadence, exit terms and week one.
Founder
AI vendor due diligence: 7 checks before customer data moves
Run AI vendor due diligence before customer data moves. Use seven evidence checks to approve, restrict, pause or reject an AI tool.
Founder
When to stop a marketing campaign: decide before launch
Learn when to stop a marketing campaign using an evidence floor, exposure ceiling and decision date set before the first euro or founder hour is spent.
Founder
Growth debt: every marketing promise creates an operations bill
Find the growth debt hiding in your marketing promises. Use a six-part promise ledger to protect capacity, margin and customer trust before buying more demand.
Founder
Why I cap my client list instead of scaling like an agency
The senior who pitched you rarely does your work; that's the agency leverage pyramid. Why I cap my client list instead of scaling, and how to test 'senior-led'.
Founder
Why I built a marketing subscription, not another agency
A marketing subscription should preserve context, ship weekly and keep one senior owner close. See the five product-team choices behind SharpHaw.
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