Notes from the weekly loop.
What we're learning about websites, ads, content and automations for owner-operated businesses in Europe. Founder-bylined, dated and public: the content engine we sell, running on our own site, quiet months included.
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Business website requirements: 7 checks before you rebuild
Business website requirements for 2026: clarity, speed, accessibility, AI search, ownership, and measurement before you rebuild.
Marketing
Marketing agency pricing: why ours is public and most are not
Marketing agencies that hide their pricing usually have three reasons — none benefit the buyer. Why we publish ours, and a 5-check pass for any agency page.
Website
Senior-led website agency: 5 changes after you sign
Senior-led website agency guide for founders: see what changes in decisions, reports, ownership, and weekly website improvements, with a 5-check hiring test.
Website
Website project brief: stop becoming the project manager
Website project brief guide for founders: define goals, scope, content, approvals, technical guardrails, and change rules before your next build starts.
Marketing
Marketing agency case studies: 5 proof gaps to check
Marketing agency case studies can mislead. Check baseline, scope, measurement, fit, and work trail before you trust the result.
Marketing
Marketing agency reports: 7 questions when green arrows lie
Marketing agency reports should prove shipped work, real movement, lead quality, and next steps. Use these 7 questions before you keep paying.
Automations
3 AI ops automations every EU founder should ship this quarter
Three AI ops automations to ship in 90 days for European founders — document triage, recurring reports, support intake. GDPR notes included.
Marketing
Marketing stack audit: 6 tools your agency should replace
Marketing stack audit guide for founders: review tool ownership, usage, data flow, and six agency systems worth replacing before you sign.
Ads
Google Ads agency Europe: 7 checks before you sign
Google Ads agency Europe checklist for founders: check account access, tracking, reports, wasted-click controls, and exit terms before you sign.
Content Engine
How to get ChatGPT to cite your blog post: 2026 GEO playbook
AI engines cite specific blog posts using a tight set of writing patterns. Nine 2026 GEO patterns to make ChatGPT and Perplexity cite yours — with three tests.
Marketing
Marketing agency discovery call: 4 questions before you sign
Before you sign with a marketing agency, ask these 4 questions on the discovery call. They separate senior partners from vendors who go silent after invoice one.
Marketing
Marketing agency testimonials: 4 checks before you buy
Marketing agency testimonials can mislead. Use four proof checks to inspect results, fit, gaps, and live work before you buy.
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A focused 30 minutes, not a sales pitch.