Notes from the weekly loop.
Plain answers on websites, ads, content and automations for owner-operated businesses in Europe: what to fix first, and what to skip.
Marketing
Marketing stack audit: 6 tools your agency should replace
Marketing stack audit guide for founders: review tool ownership, usage, data flow, and six agency systems worth replacing before you sign.
Ads
Google Ads agency Europe: 7 checks before you sign
Google Ads agency Europe checklist for founders: check account access, tracking, reports, wasted-click controls, and exit terms before you sign.
Content Engine
How to get ChatGPT to cite your blog post: 2026 GEO playbook
AI engines cite specific blog posts using a tight set of writing patterns. Nine 2026 GEO patterns to make ChatGPT and Perplexity cite yours — with three tests.
Marketing
Marketing agency discovery call: 4 questions before you sign
Before you sign with a marketing agency, ask these 4 questions on the discovery call. They separate senior partners from vendors who go silent after invoice one.
Marketing
Marketing agency testimonials: 4 checks before you buy
Marketing agency testimonials can mislead. Use four proof checks to inspect results, fit, gaps, and live work before you buy.
Marketing
How to fire your marketing agency without losing your work
A seven-step exit checklist for European founders: recover your domain, website code, content, ad accounts, and analytics before notice expires.
Marketing
Month-to-month marketing subscription: 5 terms that matter
Month-to-month marketing subscription terms explained: ownership, cancellation, scope, access, and reporting — the 5 contract terms EU founders must check before signing.
Automations
3 AI automations most EU founders haven't shipped yet
Three AI automations (lead follow-up, content repurposing, client onboarding) that take repetitive admin off a European business owner's week.
Marketing
Agency pricing: fixed monthly beats hourly for EU founders
Hourly, retainer, or fixed monthly — which agency pricing model fits EU founders? A plain-English breakdown of all three models, where each breaks, and how to choose.
Content Engine
AI Overviews are costing European founders traffic: 3 fixes
Google AI Overviews cut 61% of organic clicks. European service businesses face the sharpest exposure. Three structural fixes — no full overhaul needed.
Marketing
Async marketing agency: weekly shipping without meetings
Learn how an async marketing agency replaces recurring meetings with weekly updates, dashboards, focused shipping, and clearer decisions for founders.
Website
How to Tell If Your Website Is Actually Selling: A 12-Point Conversion Audit for Founders
A 12-point website conversion audit founders can run in 30 minutes. Score yes/no, fix the no's first, and stop redesigning before diagnosing.
Let’s make your digital work compound.
Choose a time on Gabriel’s calendar. We’ll go through where you are today, what’s slowing growth, and what’s worth doing first, whether or not we work together.
Gabriel Espinheira
Senior software engineer · English or Portuguese
A focused 30 minutes, not a sales pitch.